the life of kids in pyjamas blog

Making Sustainable Choices

Anina Tardif-Douglin

“As consumers we have so much power to change the world by just being careful in what we buy.”
~ Emma Watson, Actress, on ethical consumerism

Now more than ever, we can have what we want, when we want it - but we don’t always think about the impact our impulsivity can have on the planet. How do we balance what we want (and need) with living more sustainably? And how do we set a good example for our children?

There is no “how to” guide for living sustainably, and we are often told that we have to make huge changes in our lives to be sustainable, but this just isn’t practical. Sustainability also means different things to people. What’s clear is that as a society we are becoming increasingly mindful of our behavior, trying to make choices that are good for us, our children, and our planet.

One way to incorporate sustainability into our lives and households is to pay attention to the textiles used in the clothing that we buy. We’re particularly excited about the use of more eco-friendly textiles. More and more brands are adopting eco-friendly fabrics like organic cotton, silk, linen, and vegan leather because we, as customers, have a voice! We want quality clothing that lasts longer, and is made ethically and sustainably, and we don’t want our children wearing clothing with toxic chemicals in it. No thank you!

Not only are brands turning to more eco-friendly fabrics, companies are creating completely new fabrics: like making recycled polyester thread from plastic trash in our oceans. Talk about innovation! Other brands are trying to make a visible dent in the 92 million tons of waste the fashion industry generates each year (which is 4% of the world's annual waste according to Forbes), by taking measures to prevent overstocks and excess textile waste at the factory level.

Looking for more ways to live a sustainable lifestyle (and teach your children the importance of caring for our wonderful planet)? Try to waste less by recycling clothing. We are in the age of Marie Kondo’s The Life Changing Magic of Tidying Up, after all!

Donate your pre-loved items to local charities where they can get a second chance through people who appreciate nice clothing but can’t afford it. Some brands with larger stores even have in-store recycling programs so you can walk in, drop off your old items, and shop.

Have nicer items that you or your children don’t wear anymore? You can actually sell those through second-hand boutiques, and even online through a whole host of apps. Just because an item has lived out its full life in your household doesn’t mean someone else won’t appreciate it just as much, second-hand.

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